- Entrepreneurship is an attitude espoused by someone who undertakes to engage in a business to obtain a purposeful, profitable and resourceful life. Therefore, an entrepreneur takes on some form of uncharacteristically high financial risk. Money is plentiful for those who understand the simple laws which govern its acquisition. Entrepreneurial attitude is a questioning mind e.g. How can I afford it? A question opens up the mind while a statement closes the mind.eg I can’t afford it.